This comprehensive series is designed to empower business owners with the knowledge and skills to enhance their marketing efforts and foster business growth!
Session 1 · Maximized Marketing
October 22 · 5:30pm · Tucumcari Railroad Museum · Tucumcari MainStreet
Presenter: Robyne Beaubien, New Mexico MainStreet · Robyne Beaubien Consulting
In this session, you’ll dive into the essentials of defining and marketing your business brand. We’ll start with the foundations of storytelling and messaging, helping you craft a compelling elevator pitch that captures the essence of your business. You’ll also learn how to identify your target customer, develop a marketing plan with a focus on content, budget, and placement, and explore strategies for leveraging Google and social media. We’ll conclude with a brainstorming exercise and discuss holiday marketing strategies to ensure your business is set for success year-round.
Session 2 · Taking Your Business Online
October 24 · 5:30pm · Tucumcari Railroad Museum · Tucumcari MainStreet
Presenters: Julia & Cam Wilde, New Mexico MainStreet · Lm.
This session will guide you through the key decisions in establishing or enhancing your online presence. You’ll explore traditional and alternative website avenues, weighing the pros and cons while considering SEO and what you can and can’t control. We’ll dive into social media strategies, including profile optimization, creating engaging posts, and building community. Then, we’ll cover the essentials of selling online, from choosing platforms to managing inventory and shipping.
Participants who complete both workshops and a marketing plan will be eligible for a $400 advertising stipend as well as valuable resources like the Marketing Basics For Your Small Business and Social Media Marketing Workbook.
COST: FREE for Tucumcari MainStreet District Businesses and past FORGE Participants
$10 for all others · In-Person sessions limited to 10 participants.